The Voice of New Zealand Advertisers
ANZA represents New Zealand’s advertisers.
We advocate on behalf of brand-owners on all advertising issues across the media and regulatory landscape.
ANZA speaks with one clear voice to:
Government and regulators
Media and platform owners
Advertising agencies
Industry bodies and global partners
Our mission is to ensure New Zealand advertisers have:
A transparent, responsible and accountable advertising environment
A trusted self-regulatory system
A strong voice on regulatory and commercial issues
Access to expert insights and global best practice
Whether you’re a global brand or a local challenger, ANZA helps you navigate change — and ensures your voice is heard where it matters.
Our Purpose
To champion an advertising environment that is transparent, responsible and accountable — trusted by the public, advertisers and legislators.
A Word from the Chairman
I am proud to represent an organisation that has long championed responsible, effective and innovative advertising in Aotearoa.
ANZA is the trusted voice of advertisers — advocating for a fair and competitive marketplace, working with regulators and industry partners, and providing members with the tools, insights and influence to thrive in today’s fast-changing media environment.
Whether you’re a major global brand or a growing local business, ANZA is here to support your success and ensure your voice is heard.
Latest News
Our Positions
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Alcohol Advertising
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Therapeutic Advertising
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Financial Advertising
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Food Advertising
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Gambling Advertising Advocacy
“Advertising self-regulation works best because it is fast, flexible, and accountable — delivering higher standards for consumers than government regulation ever could.”
“Effective advertising is not just about reach — it’s about trust. Campaigns that are responsible, relevant and respectful deliver stronger business outcomes and build lasting brands.”
Our Partner:
The World Federation of Advertisers (WFA) is a global network of leading brands and associations, promoting responsible and effective marketing worldwide.