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The Marketer of the Future

ANZA posts
3 days ago
1 min read

The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit. The research, combining qualitative insight from senior marketing leaders with quantitative data from almost 600 marketing executives, identifies clear priorities for CMOs seeking to enhance their function’s capabilities and strategic impact.

At the heart of our findings is the Marketer of the Future Flywheel Framework, which defines five critical areas where high-performing marketing organisations excel. The pursuit of these five drivers provides the clarity, the ability and the air cover for marketing teams to deliver tangible value and adapt at the speed of culture. It’s the marketing organisations that are prioritising and embedding these five elements that are outpacing their peers in terms of growth.

Download the WFA Marketer of the Future below.